Is Your Company Using Video Marketing To Drive New Sales?

There are dozens of video marketing categories and Ignite Media Works has expertise in virtually all of them. 

video content

Primary types of business video marketing

Brand Videos

Brand videos can be standalone or created as part of a larger advertising or video marketing campaign. Either way, they typically focus on a company's products and/or services, as well as its general mission and how it benefits the consumer.

(Produced by Ignite Media Works)

Sponsored Videos

Sponsor branded video content is a great way to tie your brand to an event, sport, team, or cause. And with people consuming more short-form video content than ever on their mobile devices, this type of video is tailor made for that format. More examples here, here, and here.

(Produced by Ignite Media Works)

Demo Videos

Demo videos show how your product or service works. That could include a virtual tour of a software platform and how it's used, or unboxing and putting a physical product through its paces.

(Produced by Ignite Media Works)

Expert Interviews

Filming interviews with industry experts or thought leaders is an excellent way to reach your target audience. They also allow you to build trust and authority with those most important to your success.

(Produced by Ignite Media Works)

Instructional Videos

These videos are typically used to teach your audience something new or build on their knowledge base so they better understand your business and solutions. They can also be used by your sales and/or service teams as they work with customers. Here's another example.

(Produced by Ignite Media Works)

Commercial Videos

If done right, commercial videos can make a big impact on your business, but they're not right for every business. The key to a great commercial is understanding what you want to communicate and then building a script and visuals that effectively to that.

(Produced by Ignite Media Works)

Testimonial Videos

Testimonial videos can be incredibly compelling. After all, your target audience is likely to believe someone you've done business with over your own claims. Here's another example.

(Produced by Ignite Media Works)

Explainer Videos

Explainer videos educate your target audience on why they need your product or service. Many explainer videos focus on a fictional journey of company's core buyer persona who is struggling with a problem. This person overcomes the issue by purchasing the business's solution. Here's another example of an Explainer video.

(Produced by Ignite Media Works)

Animated Videos

Animated videos are often used to explain difficult concepts through the use of graphics. They work great in an ad campaign, on a website, or as a link in an email. 

(Produced by Ignite Media Works)

Animated Logo Videos

These are videos that just a few years ago would have cost thousands of dollars to produce. Now, with the right software and knowledge, you can create them quickly and for a fraction of what they used to cost. You can use these videos on your social media channels or in front of your other video content. More example here, here, and here.

(Produced by Ignite Media Works)

Video Sales Letter

This type of video is typically used to introduce your product or service to your target audience. It's informative and includes video or graphical images that support the written content. 

(Produced by Ignite Media Works)

Aerial/Drone Videos

These videos can cover a wide range of content and can be used for any number of reasons. They are popular with real estate agents showcasing a home and are growing in popularity.

(Produced by Ignite Media Works)

Fusion Videos

These videos were created in a partnership between Golf Channel and Ignite Media Works. They are one part commercial message and a second part sponsor branded content. They work great across your social media channels.

(Produced by Ignite Media Works and Golf Channel)

Personalized Video

You can now use video to continue a conversation or respond to someone via email or text. You can use platforms like Loom to record yourself recapping an important meeting, giving recommendations, or providing a personalized presentation of your offering (left).

(Produced by Ignite Media Works)

Event Videos

This type of video includes any type of conference, symposium or round table discussion that you want to capture and distribute.

(Produced by the Ad Club of NY)

Need help with your video marketing? Let's talk!